Grant Langston: Celebrating 15 Years of Greatness at eHarmony

The 411: Through their enthusiasm and devotion, not couple looking for a thirdgetting fifteen years of persistence, Grant Langston has actually played a substantial character for making eHarmony the internet relationship powerhouse truly today. 

Raising right up in Hartselle, Alabama, Grant Langston never dreamed he works at an internet dating business, not to mention the greatest one in the planet, but occasionally greatness comes where and when you minimum anticipate it.

That success started in the belated ’90s whenever Langston chose to simply take chances on a then-startup acknowledged eHarmony, with the aim of working on marketing and advertising content material for only half a year.

More than ten years afterwards, Langston remains at eHarmony and is in the same way focused on improving the business succeed as he ended up being from day one.

The renaissance guy of eHarmony

Although Langston’s existing subject is vp of Brand advertising, he’s held a multitude of positions within business thanks to the collective atmosphere.

From writing content, to running social media marketing, to promoting services, to starting eHarmony’s internet based mag, to helping with customer care, placing his all to the job features constantly come initially.

“It’s been an evolving part, but I think at each turn, the alterations make good sense,” he said. “today I feel like i am a part of every part of the company, that is certainly been an excellent option for me personally.”

Having established in 2000 with a systematic method of matching, eHarmony is known as one of many basic web sites to improve individuals assumptions that online dating sites is for hookups, but Langston is actually more modest about his specific contributions, specially when considering their part in humanizing the company.

“We constantly would you like to get our tasks really — what we should’re carrying out in regards to our users — but do not need to just take ourselves as well seriously,” he stated. “once I got more than innovative brand name positioning, one of the primary things i needed to-do had been brighten things up. The content continues to be similar, because all of our principles are nevertheless similar, but we simply would you like to treat it with a little wink and a smile.”

His contagious passion for life

Not merely is Langston passionate about what the guy does at eHarmony, but he’s in addition passionate about his pastimes and household existence, as well as providing a creative heart to every little thing he really does, be it playing in the Americana group (their brand new record arrives March 23!), going to the playground with his girlfriend and children or releasing an innovative new strategy at the office.

“In my opinion being a musician is a key part of my work here at eHarmony,” he stated. “easily need certainly to create a tune and I need certainly to resolve a work issue and I also have to deal with this or that, the innovative power that will get all of that done is like a similar thing.”

And relating to Langston, it-all does indeed fall to stabilize.

“I’m aware an existence that is also unbalanced in a single place isn’t will be a lot enjoyable,” the guy mentioned. “I can’t place that things on a shelf but still end up being give. Needs my youngsters knowing me personally rather than some pale version of myself, so it’s essential for me to hold circumstances in play that i am excited about.”

Precisely what the next 15 years hold

Being with eHarmony for longer than 10 years, Langston understands that which works and how much doesn’t, which is the reason why the group is going to continue carrying out what they do best — just better as every day, week, month and 12 months goes on!

Because of this year, two huge projects tend to be:

Ph.D.s, psychologists or MFTs

However for Langston, it is more than just creating the funnest item or going alongside the latest craze. It is more about the effectiveness in the matching.

“whatever you perform in this company is important. We are getting people with each other … assuming you are not carrying out that in a fashion that’s helping them, you’re having a pretty unfavorable effect,” the guy stated. “We think the best way to make news together with best way to possess a far better company is to help individuals much more, together with best way we are able to assist them to should give them much better suits.”

I do believe Langston would agree with me while I state I can’t wait to see exactly what the next 15 years keep.